Octavio Genera

“It doesn’t feel like a sacrifices to someone who’s passionate.”

Woohoo! This is a blast of an interview to catch The Soft White Sixties frontman, Octavio Genera, on the road… literally. While on the way to Eugene, OR to finish their West Coast tour, I caught up with Octavio and his music journey as one who has become a notable showman on stage.

What’s special about this one, aside from personally knowing Octavio as kids and seeing the progression to today, is the parallels of a musician compared to an entrepreneur.  As he points, they’re both very much form the same fabric and need to carry similar mentalities to come forth and deliver on stage. The creative expression is completely internal, as a opposed to an athletic competition where the scoreboard tells the story.

Sorry To Say music video

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